The Plot: When Ji Sung-Joon was young, he was ugly. As he grew up, he began to have an attractive appearance. When Kim Hye-Jin was young, she was pretty. As she grew up, she became ugly. Ji Sung-Joon tries to find his first love.
Genre: Comedy, Romance
Stars: Hwang Jeong-eum, Park Seo-joon, Jun-hee Ko
Kim Hye-jin is a young woman who used to have it all as a child: loving parents, beauty, friends and money. Now, after her parents went into bankruptcy and Hye-jin lost her mother's beauty, and her father's genes started to appear, she has a bad payed job as a waitress, while looking for a job in a big company, with no luck. After asking her best friend Min Ha-ri to pass for her in front of Ji Sung-joon, Kim Hye-jin, disappointed and ashamed because her childhood friend didn't recognize her and for the fact that he has changed so much, now looking very handsome, decides to forget about him. Kim Hye-jin is transferred against her will from the management department to the editorial department of The Most, the fashion magazine. Ji Sung-joon is the new editor-in-chief assistant, and Hye-jin must hide her true identity to her once childhood friend and now rude boss. Meanwhile, Min Ha-ri is seen by Ji Sung-joon in the hotel she works at, and for the sake of her best friend Hye-jin, she pretends to be Hye-jin since she cannot escape from Sung-joon. Everything will get more complicated for the three of them. A major contract for The Most magazine is on the line; Sung Joon and Hye Jin have to work together to seal the deal. Ha Ri's got a crush on Sung Joon. How will Hye Jin take it? Ha Ri starts to develop real feelings for Sung Joon--but their relationship is based on a huge lie. Hye Jin and Sung Joon end up on a business trip together--alone. Will she finally share her secret with him? Hye Jin makes a mistake at work that the chief considers unforgivable. After Hye Jin transforms her look, people start to see her differently and take her more seriously. When Hye Jin discovers Ha Ri's secret, it's time for everyone to know the truth. However, they aren't the only two that have something to reveal. Now that Sung Joon knows about Hye Jin's web of lies, will he be able to forgive her? Hye Jin is ready to go to Sung Joon, after Ha Ri gives her the go sign. However, they keep barely missing each other. When Hye Jin hears Sung Joon has collapsed from exhaustion, she rushes to his side. The pressure is on for The Most Korea--will they be able to turn around magazine sales before the unit is shut down? When the main feature interview falls through, the editorial team is left scrambling. And a major character's true identity is revealed--and it's not what you think. Sung-Joon, on his way to interview TEN sees Kim Shin-Hyuk sitting there. Meanwhile, Shin-Hyuk in an effort to help the Most stay afloat insists Sung-Joon write an article about him. Hye Jin found her dream job. Hye Jin follows her dream and becomes a children's book author. Sung Joon gives up his job in New York and comes back to work at The Most Korea office.